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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Olin alum leads rebrand of plant-based Snacklins February 24, 2021 By WashU Olin Business School 2 minute read Home News Olin alum leads rebrand of plant-based Snacklins Snacklins, a company that produces plant-based alternatives to pork rinds, nearly tripled its sales in 2020 in the highly competitive snack food industry. Fans of NBC&＃8217;s &＃8220;Shark Tank&＃8221;might recognize the brand from its appearance on the show in 2019, when founder Sam Kobrosly walked away with an investment from Mark Cuban. Since the onset of the global pandemic, Snacklins has continued to pursue industry success, undergoing a major rebrand to create a more interactive, internet-accessible brand. The effort to differentiate Snacklins and draw consumer attention was led by Olin alum and Snacklins Marketing and E-Commerce Manager Jeremy Sherman, BSBA &＃8217;15. Consumers seek products online Sherman and his team noticed that the pandemic pushed consumers to seek out products online. They struck out to create a brand that offers both a great product and an interactive, fun and personable online experience. They decided to launch a complete rebrand, selling the same product using a new website, new packaging, new flavors and bigger bag sizes. The key to the rebrand, Sherman said, was to &＃8220;create a whole personality around&＃8221; Snacklins.&＃8221; The goal was to make its product &＃8220;not just fun to snack on, but to interact with.&＃8221; The company had to be innovative, while incorporating its core personality and spirit in its new marketing campaign. To do this, the Snacklins team kept a simple and bold design and introduced engaging new features on its website, including a game called&＃160;SNAC-MAN&＃160;. Snacklins has been recognized for the success of its rebrand, earning&＃160;a feature in Forbes&＃160;magazine. Olin&＃8217;s influence Sherman credits Olin&＃8217;s influence with allowing him to consider himself a &＃8220;business generalist, with the ability to think about economics, operations, supply chain and marketing.&＃8221; Olin provided him with a valuable foundation of business knowledge, he says. He credits his Introduction to Entrepreneurship class for arming him with the ability to understand the mechanics of entrepreneurship, especially how to transform a vague idea into a complete business plan. The creativity and entrepreneurial spirit he acquired during his time at Olin still guides his work today, he said. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis