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loaded in screen.css aad-20220314--> Skip to Bulletin Content Skip to Bulletin Navigation AZ Index Bulletin Home Institution Home Washington University in St.Louis Send Page to Printer Download / Print Options Toggle menu Search Bulletin Submit search --> About Washington University Programs of Study Undergraduate Graduate &&＃8203; Professional About This Bulletin Search Results Search Results 2023-24 Bulletin About Washington University Programs of Study Undergraduate Graduate &​ Professional About This Bulletin Bulletin Submit search --> Search Send Page to Printer Download / Print Options Search Results Bulletin›Search Results›Search Results Change Edition 2023-24 (1 result) 2022-23 (1 result) 2020-21 (1 result) 2019-20 (1 result) 2018-19 (1 result) 2017-18 (2 results) 2016-17 (1 result) 2015-16 (0 results) 2014-15 (0 results) 2013-14 (0 results) 2012-13 (0 results) 2011-12 (0 results) Go B55 MKT 480 Marketing Strategy Successful business plans are dependent on well-defined and carefully crafted marketing strategies. In this course, students will explore the interconnections between business strategy and marketing strategy through a series of lectures, case discussions, and participation in an online marketing simulation exercise. The course also places heavy emphasis on the discussion of topical marketing issues faced by companies in the current environment. Students are required to read the relevant business press and bring real world issues into the class for brainstorming and interactive discussion. Through this process, students will become astute observers of the strategic trends in marketing across a variety of industries. Prerequisite: MKT 370 and completion or concurrent enrollment in DAT 121.Credit 3 units.View Sections Contact Info About Washington University Programs of Study Undergraduate Graduate &&＃8203; Professional About This Bulletin Search Results Search Results Office of the University Registrar Washington University in St. Louis Women's Building, Suite 10 One Brookings Drive, MSC 1143-0156-0B St. Louis, MO 63130-4899 314-935-5959 | fax: 314-935-4268 [email protected] https://registrar.wustl.edu Email the Bulletin editor Additional Resources Admissions Course Listings Financial Aid Bulletin A-Z Index Site Map facebook twitter instagram youtube flickr --> Snapchat TikTok © 2023 Washington University in St. Louis Close this window Print Options Back to top