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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Alum brands his own St. Louis style December 19, 2016 By Melody Walker 1 minute read Jimmy Sansone (BSBA’10) with his brother Lan Home News Alum brands his own St. Louis style That&＃8217;s Jimmy Sansone (BSBA&＃8217;10), in the photo above with his brother Lan. Jimmy is the founder of The Normal Brand and Lan helped him start the company. The brand is barely two-years old, but creating quite a buzz. As part of Olin&＃8217;s holiday Shop-A-Thon, Jimmy is generously offering a 10% discount on orders for WashU alumni. Use the code WASHU at checkout at https://thenormalbrand.com/ Sansone founded The Normal Brand in 2014 when he saw a need for a &＃8220;normal&＃8221; shirt, something he could wear from downtown St. Louis into the country after work. For Sansone, &＃8220;normal&＃8221; doesn&＃8217;t mean mundane or average, but instead it means something personal and understandable: something you know and get. The brand has grown to include women&＃8217;s clothing, hats, backpacks and even dog beds and leashes that all aim to &＃8220;celebrate life in the middle.&＃8221; In 2015, The Normal Brand received an Arch Grant and, this year, Sansone was named one of the St. Louis Business Journal&＃8217;s &＃8220;30 Under 30.&＃8221; Although the fashion world typically operates on the coasts and trickles to the Midwest, Sansone is proud to be creating a standard that starts in the middle and trickles to the coasts. About the Author Melody Walker My nickname around the office is "Scoops" because I always have the latest news from the halls of Simon, Starbucks, or the STL startup scene. Thanks to staff and student bloggers, I'm not alone in reporting on the Olin community here on the Blog. Don't be shy, post a comment or send us your story. New bloggers always welcome! Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis