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Skip to content Skip to search Skip to footer WashU Social Hub Open Menu Back Close Menu Search for: Search Close Search Guidelines and best practicesGuidelines and best practices Social media policy Facebook best practices Instagram best practices Twitter best practices TikTok, Giphy and Snapchat Tools and tipsTools and tips Measuring success Social strategy questionnaire Tool suggestions Writing for social Blog Directory Downloads Connect with us Open Search TikTok, Giphy and Snapchat TikTok TikTok has huge potential, especially with Generation Z. WashU social is currently on the platform sharing a slice of WashU life with a dash of humor. Prior to opening an account, we ask that schools and departments connect with the WashU Social team to discuss your needs and whether or not this is the right space for you. Please note that Instagram Reels offers comparable functionality and allows you the ability to better tap into your existing audience rather than starting from scratch. Giphy The university has an established verified Giphy account. Prior to establishing a presence in this space, please connect with the Public Affairs social media team to see if your needs on this platform can be accommodated via the university-wide strategy. SnapChat At this time, the university is not actively on Snapchat due to the overwhelming success of Instagram stories. IG stories allow us to tap into an existing and growing audience. We periodically review the need to return to this platform. Guidelines and best practices Social media policy Facebook best practices Instagram best practices Twitter best practices TikTok, Giphy and Snapchat ©2024 Washington University in St. Louis