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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Olin Expert: Regardless of outcome, MLB has already lost December 7, 2021 By Sara Savat 2 minute read Home News Olin Expert: Regardless of outcome, MLB has already lost Following the expiration of Major League Baseball&＃8217;s collective bargaining agreement at 11:59 p.m. ET Wednesday, Dec. 1, team owners announced a lockout of the players. It is the league&＃8217;s first work stoppage in nearly three decades. What does that mean for the 2022 season? What do team owners and players stand to lose? &＃8220;It is hard to imagine a scenario where the current standoff between baseball owners and players would lead to lost games in 2022,&＃8221; said&＃160;Patrick Rishe, director of the Sports Business Program at Washington University&＃8217;s Olin Business School and professor of practice in sports business. According to Rishe, the pandemic-induced economic losses sustained by MLB teams during the 2020 and 2021 seasons add incentive to reach an agreement before the start of the 2022 season. &＃8220;Of course, that&＃8217;s assuming that acrimony and egos don&＃8217;t get in the way, which at times in baseball&＃8217;s history would be deemed a heroic assumption,&＃8221; Rishe said. Baseball in December? According to Rishe, to initiate a lockout with over three months before the start of the 2022 season is, in some respects, &＃8220;much ado about nothing.&＃8221; &＃8220;In any type of negotiation, real deadlines spur action.&＃160;The recent settlement between the City of St. Louis and the Rams/NFL are evidence of this, as is the 2011 NFL season where players were locked out from March until August without regular-season games lost,&＃8221; he said. &＃8220;As such, I suspect this lockout will get resolved between late February and mid-March.&＃8221; However, Rishe noted that the NBA lockout of 2011 and the NHL lockout of 2012 did cost those leagues games.&＃160;&＃8220;But those standoffs didn&＃8217;t occur in the immediate aftermath of a global pandemic, giving me confidence smarter minds and cooler heads will prevail in MLB before games are lost in 2022,&＃8221; he said. No-win situation From a public relations perspective, however, baseball has already lost.&＃160;&＃160; &＃8220;Baseball has fallen from being America&＃8217;s pastime to a sport that feels past its time with younger generations of fans,&＃8221; Rishe said. &＃8220;It is now only the third most popular sports league in America behind the NFL and NBA. &＃8220;Games are too long, the style of play too dull and slow. Players and teams still lag behind their NFL and NBA peers in encouraging individualism through social media to help market the sport among younger fans.&＃8221; Rishe offered the following advice to team owners and players: &＃8220;It is crucial during these labor negotiations that both sides show discipline to not get the media involved to sway public sentiment, because if both sides spew the same public vitriol toward each other as they did when trying to return to play during the 2020 pandemic, this would only further amplify fan resentment and reticence to re-engage in 2022.&＃8221; About the Author Sara Savat As a senior news director for social sciences, I write about political science, religion (and their intersection), sociology, education, anthropology, philosophy and linguistics. I have a passion for storytelling and enjoy working with our world-renowned faculty and members of the media to bring research to life for the public. Prior to joining the Public Affairs team, I worked in public relations at SSM Health and covered academic medicine at Saint Louis University. I have a master’s degree in communication from SLU. Outside of work, I am most likely to be found at a dance studio or cheering from the sidelines of a soccer field. My family and I also love traveling, camping and visiting national parks. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis