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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Rishe on fate of Tiger Woods’ brand after DUI arrest May 30, 2017 By Melody Walker 2 minute read Home News Rishe on fate of Tiger Woods’ brand after DUI arrest At the top of his game in 2009, golf star Tiger Woods was earning an estimated $92 million from product endorsements. Plagued by problems on and off the course from marital issues, knee and back surgeries to failure to win a major since 2008, or a tournament since 2013, the Tiger Woods brand has suffered. With the DUI arrest of Woods on Memorial Day in Florida, Olin’s Director of the Business of Sports Program, Patrick Rishe, is not optimistic about Woods’ power to attract or keep endorsements going forward: Woods is more “expendable” these days as a brand ambassador because his playing career is in serious jeopardy of ever again coming remotely close to the greatness we all witnessed for the better part of two decades. Part of this is because he is now, with this arrest, going to be perceived by corporate America as a two-time offender of the public’s trust. —Patrick Rishe That’s what Rishe said in his column for Forbes. In an interview May 30 on CNBC, Riche predicts that Woods will lose more endorsement contracts (although, he admits, Nike is hard to gauge), as a result of his latest transgression. According to CNN: On Monday, Woods said in a statement that alcohol was not involved and that he had “an unexpected reaction to prescribed medications.” In a statement to CNN and other media outlets, Woods, currently rehabbing from back surgery, said he did not realize the mix of medications “had affected me so strongly.” “I understand the severity of what I did and I take full responsibility for my actions,” Woods said. About the Author Melody Walker My nickname around the office is "Scoops" because I always have the latest news from the halls of Simon, Starbucks, or the STL startup scene. Thanks to staff and student bloggers, I'm not alone in reporting on the Olin community here on the Blog. Don't be shy, post a comment or send us your story. New bloggers always welcome! Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday–Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected]   Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis

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