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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Baojun Jiang Professor of Marketing Home Faculty Directory Baojun Jiang Baojun Jiang Area of ExpertiseMicroeconomics/ Industrial Organization, Information Technology, Consumer Behavior and Decision Making, Distribution Channels, Marketing, Pricing, Supply Chain, Operations, and TechnologyEducationPh D 2011, Carnegie Mellon UniversityMS 2007, Carnegie Mellon UniversityMBA 2005, University of Texas at AustinMS 2000, Stanford UniversityMS 1999, Stanford University (Ph.D. Candidate, 1998-2000)BA 1997, Grinnell CollegeAcademic/Professional ActivitiesEditor, Journal Editor, Service ScienceEditor, Senior Editor, Production and Operations ManagementEditorial Review Board Member, Marketing ScienceEditorial Review Board Member, Journal of Marketing ResearchAwards/HonorsPhi Beta Kappa, honors in economics & physics, full scholarship 1993-1997, Grinnell CollegeMSI Scholars, Marketing Science Institute, 2023Don Lehmann Award , American Marketing Association, 2022Invited consortium faculty, AMA-Sheth Foundation Doctoral Consortium, 2021Ranked top 50 for author productivity, AMA, 2021Invited Consortium Faculty, 52nd AMA-Sheth Doctoral Consortium, 2017MSI Young Scholar, Marketing Science Institute, 2017The Olin Award, Washington University in St. Louis, 2013Gerald L. Thompson Doctoral Dissertation Award in Management Science, Carnegie Mellon University, 2011ISMS Doctoral Dissertation Award, INFORMS Society for Marketing Science, 2010William Larimer Mellon Fellowship 2005-2008, Carnegie Mellon University, 2008Beta Gamma Sigma, University Of Texas at Austin, 2005Deans' Honors Award, University Of Texas at Austin, 2005Centennial Teaching Assistant Award, Stanford University, 2000 H. George Apostle Prize in Physics, Grinnell College, 1997 Joseph Wall Phi Beta Kappa Scholar's Award, Grinnell College, 1997Teaching InterestsPricing strategy, marketing strategy, analytical modeling in marketingResearch InterestsCompetitive strategy, behavioral economics, the sharing economy, platform-based business models, pricing, distribution channels, innovation, operations/marketing interface, game theory.Selected Publications"Consumer Fairness Concerns and Dynamic Pricing in a Channel", Marketing Science, with W Diao, M Harutyunyun, 2023"Effects of Reactive Capacity on Product Quality and Firm Profitability in an Uncertain Market", Operations Research, with L Tian, 2022"Manufacturer's Entry in the Product-Sharing Market", Manufacturing & Service Operations Management, with L. Tian, Y. Xu, 2021"Product-Line Design in the Presence of Consumers' Anticipated Regret", Management Science, with T. Zou, B. Zhou, 2020"Consumer Search and Filtering on Online Retail Platforms", Journal of Marketing Research, with T. Zou, 2020"Integration of Primary and Resale Platforms", Journal of Marketing Research, with T. Zou, 2020"Competition of content acquisition and distribution under consumer multi-purchase", Journal of Marketing Research, with Lin Tian, Bobby Zhou, 2019"The Bright Side of Having an Enemy", Journal of Marketing Research, with M. Harutyunyan, 2019"Inter-Competitor Licensing and Production Innovation", Journal of Marketing Research, Issue 5, 738-751, with Hongyan Shi, 2018"Collaborative consumption: Strategic and economic implications of product sharing", Management Science, Issue 3, 1171-1188, with L. Tian, 2018 Contact Baojun Jiang [email protected] PageCurriculum VitaeGoogle Scholar Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis