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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Michael Wall Professor of Practice - Marketing & Entrepreneurship; Co-Director, Center for Analytics and Business Insights (CABI) Home Faculty Directory Michael Wall Michael Wall Michael came to the WashU Olin Business School from Chicago, where he worked as the Vice President of Digital Strategy and Solutions Architecture for Rise Interactive, a leading digital marketing firm. Prior to Rise, Michael helped to start two businesses, the most notable of which being PointDrive, which was acquired by LinkedIn. Michael remains closely tied to industry as Co-Director of the Center for Analytics & Business Insights and the Academic Director of Values-Based, Data-Driven Decision Making. An award-winning researcher and instructor, Michael teaches various courses centered on entrepreneurship, digital marketing, and new product innovation. Area of ExpertiseEntrepreneurship, Marketing, Innovation and GrowthEducationBA 2001, Indiana University Academic/Professional ActivitiesMember, The CMO ClubOther, Center for Experiential LearningOther, Olin Center for Analytics & Business InsightsOther, Olin MBA Marketing Platform Awards/HonorsReid Teaching Award (BSBA), WashU Olin Business School, 2024Reid Teaching Award (MBA), Olin Business School, 2024Reid Teaching Award (MSBA - Customer Analytics), Olin Business School, 2023Reid Teaching Award (Professional MBA), Olin Business School, 2023National Favorite Professors Class of 2023, Poets & Quants, 2023Reid Teaching Award (BSBA), Olin Business School, 2023Reid Teaching Award (MBA), Olin Business School, 2023Olin Award , Olin Business School, 2023Emerson Excellence in Teaching Award, Emerson, 2022National Favorite Professors Class of 2022, Poets & Quants, 2022Reid Teaching Award (Spring 2022), WashU Olin Business School, 2022National Favorite Professors Class of 2021, Poets & Quants, 2021Reid Teaching Award (Fall 2019), WashU Olin Business School, 2019Reid Teaching Award (Spring 2019), WashU Olin Business School, 2019Reid Teaching Award (Fall 2018), WashU Olin Business School, 2018Reid Teaching Award (Spring 2018), WashU Olin Business School, 2018Teaching InterestsEntrepreneurship, New Product Innovation, Modern Marketing, Digital Marketing, Data-Driven Decision MakingResearch InterestsEntrepreneurship, New Product Innovation, Modern Marketing, Digital Marketing, Data-Driven Decision MakingPersonal InterestsMichael and his wife live in Clayton with their daughter and son. He loves being outdoors and is a big sports fan.Selected Publications"Innovative thinking: Should marketers get sales training?""Marketing Roundtable - Making Sense of All the Noise""From Ideas to Execution: The Right Resources to Drive Success""Creating a Competitive Advantage Through Customer-Led Experiences""Keywordless Paid Search and Entity Driven SERPs""Preparing For The Mobile Revolution""Start-Ups: Lessons Learned" Contact Michael Wall [email protected] Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis