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loaded in screen.css aad-20220314--> Skip to Bulletin Content Skip to Bulletin Navigation AZ Index Bulletin Home Institution Home Washington University in St.Louis Send Page to Printer Download / Print Options Toggle menu Search Bulletin Submit search --> About Washington University Programs of Study Undergraduate Graduate &&＃8203; Professional About This Bulletin Search Results Search Results 2023-24 Bulletin About Washington University Programs of Study Undergraduate Graduate &​ Professional About This Bulletin Bulletin Submit search --> Search Send Page to Printer Download / Print Options Search Results Bulletin›Search Results›Search Results Change Edition 2023-24 (1 result) 2022-23 (1 result) 2020-21 (1 result) 2019-20 (1 result) 2018-19 (1 result) 2017-18 (2 results) 2016-17 (1 result) 2015-16 (0 results) 2014-15 (0 results) 2013-14 (0 results) 2012-13 (0 results) 2011-12 (0 results) Go B55 MKT 478 New Product Management In a rapidly changing business environment in which product life cycles are shortening and competition is intensifying, creating new products has become the most significant and most risky activity within a firm. This course aims to develop an understanding of the "state-of-the-art" strategies, processes and methods used when developing new products. The course focuses on key new product issues, including the generation and assessment of ideas, value creation in competitive markets, the impact of disruptive technologies on mainstream industries, the diffusion of innovative new products and services, business model innovation, marketing mix decisions for new products (the four Ps), concept and market testing, first mover dis/advantage, and expanding the product portfolio. This is a case-based course, where students participate in a dynamic and interactive group environment to develop the capacity to use the information learned to make informed new product decisions. Prerequisite: Completion of or concurrent enrollment in MKT 378 or MKT 470N.Credit 3 units.View Sections Contact Info About Washington University Programs of Study Undergraduate Graduate &&＃8203; Professional About This Bulletin Search Results Search Results Office of the University Registrar Washington University in St. Louis Women's Building, Suite 10 One Brookings Drive, MSC 1143-0156-0B St. Louis, MO 63130-4899 314-935-5959 | fax: 314-935-4268 [email protected] https://registrar.wustl.edu Email the Bulletin editor Additional Resources Admissions Course Listings Financial Aid Bulletin A-Z Index Site Map facebook twitter instagram youtube flickr --> Snapchat TikTok © 2023 Washington University in St. Louis Close this window Print Options Back to top