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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Olin alum’s startup throws support to those with chronic illnesses in new video August 4, 2022 By Kurt Greenbaum 2 minute read Home News Olin alum’s startup throws support to those with chronic illnesses in new video A startup firm promoting clean bodily hydration, launched on campus by Daniel Schindler, has thrown its support and resources behind those with chronic illnesses with discounts and a new short video on the topic that premiered recently in Los Angeles. Daniel Schindler The video called&＃160;&＃8220;To Be Seen&＃8221;&＃160;features four social media influencers&＃8212;Renee Welch, Ash Levi, Dom Snyder and Paula Sojo. Produced by the&＃160;startup hydration firm Buoy, the four creators play the role of students in a quirky and playful narrative showing how their characters cope with the isolation caused by their illnesses. The illnesses portrayed include&＃160;inflammatory bowel disease,&＃160;POTS,&＃160;ulcerative colitis&＃160;and&＃160;type 1 diabetes. &＃8220;After talking to so many people living with chronic illnesses, we realized a huge problem: They feel invisible,&＃8221; said Schindler, MBA &＃8217;19, CEO/co-founder of Buoy. &＃8220;We wanted to do our part to support this community by making this video to spread awareness and show others what it&＃8217;s truly like to live with a chronic illness.&＃8221; Schindler said the Buoy founding team was inspired to take on the project by customers who reached out with stories about their chronic illnesses&＃8212;and how much Buoy had helped them. &＃8220;Because they make up such a big part of our customer base, we decided to devote all of our philanthropy and our first marketing campaign to these groups of people,&＃8221; he said. The company premiered the video on July 30, 2022, with a party at the Melrose Rooftop Theatre in Los Angeles. Producers filmed the nearly seven-minute film on 16 mm motion picture stock while highlighting the four TikTok creators spotlighting what it&＃8217;s like to navigate life and high school with a chronic illness. Buoy spotlights the issue on its website and offers those dealing with chronic illnesses a 35% lifetime discount on its products. For every bottle of Buoy&＃8217;s products sold on its website, the company gives one back to someone who is living with a chronic illness. &＃8220;We&＃8217;ve received an incredible response from everyone in the chronic illness community,&＃8221; Schindler said. Buoy&＃160;launched originally under the brand &＃8220;Better Tomorrow&＃8221;&＃160;in March 2017. The firm makes and markets fluid supplements to promote better hydration. About the Author Kurt Greenbaum As communications director for WashU Olin Business School, my job is to find and share great stories about our students, faculty, staff, and alumni. I've worked for the Consortium for Graduate Study in Management as communications director and as a journalist for the St. Louis Post-Dispatch, Sun-Sentinel in South Florida and the Chicago Tribune. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis