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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Olin alum Adam Greenberg brings a fresh take to the adult diaper industry April 10, 2020 By Isabelle Roig 2 minute read Adam Greenberg stands outside new NorthShore headquarters Home News Olin alum Adam Greenberg brings a fresh take to the adult diaper industry When Adam Greenberg began research on the business of baby diaper delivery service in 2002, he encountered a staggering deficit in quality resources for adults managing incontinence. This is how Greenberg, an Olin &＃8216;94 BSBA graduate, conceived NorthShore Care Supply: a company dedicated to providing high-quality adult diapers to millions of Americans struggling with incontinence and the stigmas surrounding it. Eighteen years later, Greenberg has transformed NorthShore from a small internet retailer into a flourishing direct-to-consumer brand with consistent five-star customer ratings. &＃160;There is an increasing need to educate medical professionals and patients alike on incontinence care, as it usually is a symptom of another health condition requiring more attention. Still, the stigmas surrounding incontinence prevent many people from resolving their problems with it; in fact, the average person will wait nine years before seeking medical help. &＃8220;There&＃8217;s no reason our society adds additional stress on patients due to this lack of control that&＃8217;s not their fault,&＃8221; Greenberg says.&＃160; He and his team share a passion to #EndHealthStigma by filling in the communication gaps delaying proper care for the 80 million Americans managing incontinence. They also frequently donate resources to communities struggling with incontinence, such as patients with Alzheimer&＃8217;s, autism, MS, and cerebral palsy. &＃160;Greenberg recalls how relevant his WashU Olin education remains, twenty-five years after his graduation, as he operates NorthShore. The dynamic array of coursework WashU Olin requires helped him form long-term relationships with factories in North America, Europe, and Asia, and shaped the philosophy and morale of NorthShore&＃8217;s comprehensive business model. Recently, their strategy has shifted to focus on the heavy incontinence market, an area where most retailers avoid due to the need for bulkier, more expensive materials. Yet, because the demand is prominent for high-quality versions of this product, Greenberg&＃8217;s decision to concentrate on this niche need has been imperative to sustaining NorthShore as a major player in its market.&＃160; &＃8220;Without proper data measurement and analysis, it&＃8217;s very easy to lose focus on customer behavior and process efficiency. I expect we will continue to make large investments in data and analytics, which are critical to success in a hyper-competitive global marketplace.&＃160;It is these values and experiences which have supported not only Greenberg&＃8217;s success as a CEO but the millions of people that NorthShore cares for nationwide. &＃8220; We&＃8217;re helping so many people regain their dignity every day, it&＃8217;s very rewarding and humbling. &＃160; Adam Greenberg About the Author Isabelle Roig I am an undergraduate student at WashU majoring in film and media studies with a writing minor. I write and create digital media for WashU Olin's marketing and communications department. Additionally, I am an executive board member/artistic director in WUTV, a staff writer for WUnderground and a photographer for Armour Magazine with experience in digital and film photography. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis