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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Mission: Create marketing plan for fast-growing startup March 1, 2017 By Center for Experiential Learning 2 minute read Home News Mission: Create marketing plan for fast-growing startup SafeTrek&＃160;is an app that helps you feel comfortable in scary or unsafe situations. When you feel unsafe, you hold down a button on your smartphone. If you release the button and do not input your password within 10 seconds, SafeTrek automatically sends police to your exact location. As a student, Zack, SafeTrek CEO, noticed that a lot of women on campus felt unsafe, but did not always want to run to the blue buttons that call security. So Zack and three friends built the smartphone app that has since attracted over 250,000 users across the United States. What makes SafeTrek unique is the built-in GPS function that sends your exact location to police&＃8212;most police operators do not have the capacity to pinpoint callers. Furthermore, everyone always has their phones with them, which eliminates the need to look for a college blue-light system if you are on campus. Another benefit the app provides is useful data to security authorities indicating areas where people feel most unsafe and where increased security may be needed. Our team has been able to meet with the SafeTrek executive team, learn more about what it takes to run a startup, and more importantly, the significance of maintaining a cutting-edge company that continues to beat market expectations. Safetrek has assigned us a project to create a marketing plan from strategy-to-implementation, and has been extremely hands-on with their approach. We met yesterday to collaborate and narrow our scope for implementation. Our team had a chance to brainstorm with SafeTrek&＃8217;s team responsible for its success and we added value by offering a new perspective on creating that one channel that will make them continue to succeed with millennials. Our goal working as a team, and with SafeTrek, is to go beyond a written report. More importantly, they are expecting a tangible implementation of our idea. We look forward to our upcoming meetings and brainstorming on more ways to increase downloads, usage, and build new platforms for the company. CELect SafeTrek Team: Michelle Palka, Law; Daniel Tamasi, MBA; Daniel Vilardo, BSBA; Nathan Vogt, BS Engineering About the Author Center for Experiential Learning The Center for Experiential Learning (CEL) provides students with the opportunity to engage in real-world, team-based consulting projects and experiences around the globe. Guided by distinguished faculty, students are able to deliver actionable results to organizations, develop skills as a life-long learners, and establish themselves as credible business and community leaders. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis