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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Will sports fans ever suffer brand-fatigue? March 22, 2017 By WashU Olin Business School 1 minute read Home News Will sports fans ever suffer brand-fatigue? I am not concerned about the over saturation. And I think though some purists may say that they are, let&＃8217;s see how they feel two or three years from now. I doubt they&＃8217;ll raise a fuss then. The sports consumer will adapt. &＃8212;Patrick Rishe When Marketplace asked Patrick Rishe about the potential of advertising brand-fatigue among NBA sports fans, Olin&＃8217;s director of the sports business program, said, &＃8220;No.&＃8221; Even with the NBA Developmental League re-branding next season as the &＃8220;G&＃8221; League after Gatorade bought the naming rights? Even after the NBA lets teams sell advertising space on the upper-left corner of player&＃8217;s jerseys next season? Link to Marketplace story. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis