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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Stirring up The Republic of Tea’s marketing May 1, 2017 By WashU Olin Business School 1 minute read Home News Stirring up The Republic of Tea’s marketing When Marci Furutani,MBA &＃8217;11, graduated from Olin she went to work for The Republic of Tea in Novato, California. She led a marketing team charged with transitioning their strategy from direct mail to a web-based business model that encompassed all digital channels. &＃8220;Our team contributed year over year double digit growth for the four years I led this channel,&＃8221; Furutani tells the North Bay Business Journal that has named her to its 2017 Forty Under 40 list of remarkable young professionals. I am a leader, authentic and empathetic. I motivate and provide purpose. I listen, ask questions, collaborate and mentor. I am passionate, enthusiastic and driven. &＃8212;Marci Furutani Two years ago, Furutani was promoted to Minister of Brand Engagement (aka: marketing director) in The Republic of Tea. &＃8220;Our team continues to find meaningful ways to engage with our citizens (customers) whether through social media, direct mail or content driven marketing explaining the health benefits of our teas. We strive to help citizens live a sip by sip rather than gulp by gulp lifestyle and enrich their lives through premium tea, education and innovation.&＃8221; Link to North Bay Business Journal&＃8217;s profile of Marci Furutani. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis