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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Paulino do Rego Barros: His values-based, data-driven decision May 3, 2019 By Kurt Greenbaum 2 minute read Home News Paulino do Rego Barros: His values-based, data-driven decision When Retail Credit Corporation was founded in Atlanta nearly 120 years ago, the company kept paper files on consumers to gauge their creditworthiness. “This industry has grown from looking at a file and just saying, ‘Does he pay his bills? Yes or no?’” said Paulino do Rego Barros Jr., MBA 1991. The 2018 Olin Business magazine shared a series of vignettes featuring alumni faced with a business decision requiring them to weigh data with their values. We featured these stories to support Olin’s strategic pillar focused on equipping leaders to confront challenge and create change, for good. This is one of those vignettes. Indeed, as a veteran executive at the company now known as Equifax, he’s on the vanguard of the power and pitfalls the massive data revolution has wrought on the industry and its customers. Equifax and its competitors wield data that tracks purchases, evaluates how reliably customers pay bills, and measures customer assets. In spite of the power, Barros said, “there is a strong sense of stewardship and ethics.” That sense of stewardship came through a little more than a year ago when hackers breached Equifax. Two days after he was named interim CEO, Barros apologized to consumers and customers in The Wall Street Journal. Barros is now US Information Solutions, president and former interim CEO, Equifax. “We didn’t live up to expectations,” he wrote. Under his leadership, the company gave consumers free credit monitoring services, upgraded its website, boosted access to call-center support, and instituted other measures to regain the faith of consumers and customers. “The regulatory framework establishes very clearly what we can or cannot do with consumer data,” he said. “But the decisions I made—and our ethical and moral values—are very important to us.” About the Author Kurt Greenbaum As communications director for WashU Olin Business School, my job is to find and share great stories about our students, faculty, staff, and alumni. I've worked for the Consortium for Graduate Study in Management as communications director and as a journalist for the St. Louis Post-Dispatch, Sun-Sentinel in South Florida and the Chicago Tribune. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday–Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected]   Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis

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