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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Suzana Deng Q&A: Olin opened the door to opportunity July 26, 2019 By Brooke Van Groningen 2 minute read Home News Suzana Deng Q&A: Olin opened the door to opportunity Part of a series of Q&As with Olin alumni. Today we hear from Suzana Deng, BSBA 2017. Suzana is an eCommerce Analyst at Nestle, the world’s largest food and beverage company. What are you doing for work now, and how did your Olin education impact your career? I am an eCommerce Analyst at Nestle, helping to grow and optimize the online channel for the world&＃8217;s largest food and beverage company. This includes evaluating marketing activations, identifying opportunities in organic search/share of voice, and analyzing business performance. All while trying to resist the freshly baked Toll House COOKIEs. My Olin education has provided me with a foundational understanding of business and opened the door to many exciting opportunities. What Olin course, &＃8216;defining moment&＃8217; or faculty influenced your life most, and why? I first discovered my love of marketing in Professor Sawhill&＃8217;s Principles of Marketing class, and it was reinforced later when I took his Marketing Strategy course. A defining moment was when Professor Sawhill held up a box of Cheerios and said they&＃8217;re just little oat circles that taste like cardboard&＃8212;the added value comes from the emotional connection the brand evokes in customers. Since then, I&＃8217;ve been fascinated by brand management and hope to make it a part of my career someday. How do you stay engaged with Olin or your Olin classmates and friends? I&＃8217;ve been back on campus recruiting for Jet and also have several people from Olin on my team at work &＃8211; best of all, I met my boyfriend at WashU (we were both marketing/operation supply chain management majors at Olin) and we&＃8217;ve been experiencing East Coast life together. Why is business education important? Business education gives you a very holistic understanding of how organizations effectively leverage their strengths and resources to meet their objectives&＃8212;whether it&＃8217;s a corporation or nonprofit&＃8212;so it&＃8217;s a great base for any career path. Looking back, what advice would you give current Olin students? As a student it was never fun to hear, but I can confirm that networking/forming connections is extremely important to have a successful career. In the workplace, be sure you&＃8217;re building and maintaining good relationships every day &＃8211; you never know when these can come in handy. In addition, be a resource to others when you can &＃8211; it&＃8217;s all about give and take. &＃160; Suzana Deng About the Author Brooke Van Groningen Brooke Van Groningen has been a part of the WashU community since 2016 and is a part of the Olin Marketing and Communications team as a brand manager. She is constantly inspired by the alumni in the Olin community and all that they do to impact the business world. When she is not working, you can find her walking her labradoodle in Tower Grove Park with her husband, exploring new restaurants in the city, or taking a yoga class. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis