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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni St. Louis sports arena name up for grabs September 26, 2017 By WashU Olin Business School 1 minute read Home News St. Louis sports arena name up for grabs The Scottrade Center, home of the St. Louis Blues hockey team, is looking for a new name. TD Ameritrade recently acquired Scottrade and says it’s not interested in retaining the naming rights for the arena. KMOX radio asked Olin’s Patrick Rishe, director of the business of sports program, for his take on attracting a new brand name for the center. Patrick Rishe &＃8220;Whether you&＃8217;re talking about the sale of a franchise or the sale of naming rights or the sale of your home, competition will drive that price up,&＃8221; Rishe explained. &＃8220;So I think that&＃8217;s the strategy that they should employ. Unfortunately, if you look at it on a national scale, even with the renovations, Scottrade is still going to pale in comparison to Chase Center (in San Francisco) or Golden 1 Center (in Sacramento) and so forth.&＃8221; What name would you like to see on the home of the Blues? Link here to listen to the KMOX story. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis