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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Can HP revive R&D and profits? September 21, 2017 By WashU Olin Business School 2 minute read Home News Can HP revive R&D and profits? An article in the San Francisco Chronicle, &＃8220;HP Labs seeks to regain its former glory,&＃8221; cites research from Olin professor of strategy Anne Marie Knott on corporate ROI from R&D spending. &＃8220;R&D has not been as productive as it was four decades ago,&＃8221; Knott told the&＃160;Chronicle. In her research, Knott &＃8220;found that corporate returns on R&D spending actually declined 65 percent,&＃8221; since 1972. According to the&＃160;Chronicle, the Internet age has taken a toll on innovative companies like HP that were known for their R&D prowess: Hewlett-Packard launched HP Labs in 1966, which promptly created the HP2116A minicomputer. In the years that followed, HP Labs rolled out LED lighting, scientific calculators, lasers to make microchips, and ultrasound technology to capture live images of the human heart. However, the emergence of the Internet in the 1990s posed problems for big companies. The pace of innovation accelerated and once-dominant industries seem to crumble overnight. Corporations were too slow and bulky to catch up. If HP wants to improve innovative output and profits from its once fabled Silicon Valley labs, the company should study Knott&＃8217;s recent book,&＃160;How Innovation Really Works.&＃160;She explains how companies can use her RQ (Research Quotient) tool. It measures a company&＃8217;s R&D capability&＃8213;its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of production. RQ not only tells companies how &＃8220;smart&＃8221; they are, explains Knott. &＃8220;It provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.&＃8221; Related blog post. Photo: HP Labs celebrates 50 years: Barney Oliver (left), director of research and development at HP for three decades, checks out a new scope in 1966 at HP Labs along with Peter Lacy (center) and George Mathers. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis