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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Tracking beer supply chain with digital technology June 1, 2017 By WashU Olin Business School 2 minute read Home News Tracking beer supply chain with digital technology In order to reduce operational costs and maximize beer freshness, Anheuser-Busch InBev is constantly identifying new tracking technologies to help them stay on top of their shipments. Many carriers have their own digital portals showing the location and route of their trucks, but since ABI contracts with hundreds of different carriers, the time and complexity needed to manage shipment logistics requires a different solution. As a result, they&＃8217;ve developed an application that allows logistics managers to log into a single portal and see real-time tracking on all trucks.&＃160; Unlike other existing portals, ABI&＃8217;s aggregates many different carriers&＃8217; data feeds in a single user interface. In addition to seeing where the trucks are, they can also see what routes they&＃8217;ve taken to get there, the contents of each truck, and the estimated time of delivery. The application is available to wholesalers as well, allowing them to plan ahead for the unloading process. The technology also allows ABI to utilize a tracking technology called &＃8220;geofencing.&＃8221; As soon as a truck crosses these virtual fences, a sensor pings their distribution centers and lets them know its exact location and the time it arrived at that location. It also gives them insight into their operational efficiency (i.e., how quickly the trucks are being unloaded and turned around). By using these technologies, ABI is able to have greater visibility of its supply chain on a granular level. They can then take this information to identify the most efficient carriers and negotiate rates. In the video above, Dan Hazlett and Matt Gordon of ABI describe some of the innovative technologies they are employing to improve the visibility of their payloads. This is a highlight of their presentation at the 2016 Boeing Center Industry Conference at Washington University. By Evan Dalton Digital Tracking Technology in the Beer Supply Chain A look into some of the innovative technology Anheuser-Busch InBev is using to provide greater visibility into their supply chain. Play video About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis