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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Students help FocalCast grow with new marketing plan November 27, 2017 By Guest Blogger 2 minute read Home News Students help FocalCast grow with new marketing plan Students in the CELect Entrepreneurship Course, held at the T-REx startup accelerator, are sharing their team projects with the Olin Blog. Student team Brittainy Cavender, Jinsoo Chang, Masa Ide, and Jenny Kronick describe the experience of consulting for their client, FocalCast. St. Louis-based&＃160;FocalCast&＃160;is a live collaboration software that allows audiences to connect and interact with presentations. By providing features like live annotations, digital whiteboards, and polling, FocalCast turns standard presentations into engaging dialogues. Since its founding, FocalCast has provided an easier way for people to communicate, collaborate, and conduct business on the go. Now it is looking to expand into new markets. As part of the Fall 2017 CELect class, our team is developing a comprehensive marketing strategy to propel FocalCast&＃8217;s product into new market verticals. Our approach focuses on researching potential clients and developing leveraged distribution and direct sales strategies to target a variety of players within those key verticals. Our research emphasizes bottom-up approaches&＃8212;specifically, interviews with current and prospective customers. The interviews help us determine customers&＃8217; current needs and pain points, which will guide us in developing a strategy that addresses these consumer interests. The strategy utilizes both traditional and digital marketing, including organic and paid marketing, to create an optimized plan for lead generation and awareness. The goal is to provide FocalCast with a strategy that will allow them to take the next steps in growing their business and create a strong foothold in the targeted verticals. Guest Bloggers:&＃160;Brittainy Cavender, Law &＃8217;18, Jinsoo Chang, MBA &＃8217;18; Masa Ide, &＃160;MBA &＃8217;18; Jenny Kronick, PMBA &＃8217;18&＃160; About the Author Guest Blogger From time to time we have professors, students, staff, alumni, or friends who are not regular contributors, but want to share something with the community. Be sure to look at the bottom of the post to see the author. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis