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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Using predictive modeling to tackle HVAC consumer financing pain points February 24, 2020 By WashU Olin Business School 2 minute read Home News Using predictive modeling to tackle HVAC consumer financing pain points FTL Finance is a St. Louis business that focuses on providing HVAC, plumbing and electrical contractors with convenient financing solutions. As a leading national specialty finance business, FTL aims to offer efficient application processes and excellent customer services, through which it aims to develop long-term contractor relationships. This semester, thanks for the help of WashU Olin&＃8217;s&＃160;Center for Experiential Learning&＃160;and the mentoring from professors&＃160;Seethu Seetharaman&＃160;and&＃160;Michael Wall, our team of six students from MBA and the master of customer analytics programs had a chance to learn more about this niche market, transforming contractor data into valuable key business insights by building predictive models. Data-driven business insights FTL has a steady utilization of marketing and sales resources to bring growing revenue from HVAC contractors. However, without a reliable and efficient way to identify target groups of contractors, the use of those resources is inefficient. So, FTL Finance requested that our team explore their contractor&＃8217;s dataset and come up with a way to prioritize existing contractors using predictive models. Our team broke down this project into three smaller problems: Which contractors in FTLs database of registered contractors are most likely to apply? How long will it take for a contractor submit the first application after the registration? Will a contractor stop applying with FTL Finance eventually? After analyzing data from more than 5,000 registered contractors, our team constructed two powerful models to facilitate the choice of target contractors and identified key behavioral factors that motivate contractors to submit applications. Real-world experience In mid-December, our team visited the FTL Finance and presented key findings and recommendations they can incorporate into their long-term strategic plans. Also, we have demonstrated a set of hands-on training materials for FTL Finance to use in the future. This CEL practicum has created a unique opportunity for SMP students to build connections with MBA students and to reveal everyone&＃8217;s expertise in different academic areas. This project is also a valuable experience which transforms in-class knowledge into real-world business insights. Pictured at top: Seethu Seetharaman; Michael Wall; a client representative; Jessica Sanchez Chavez, MBA 2020; a client representative; Stella Yang, MSCA 2019; Ziyue Wu, MSCA 2019; Jonathan Pick, MBA 2020 and team lead; Chaoran Xie, MSCA 2019; Yijun Cao, MSCA 2019. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis