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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Hatchery-founded Buoy continues to see strategic growth December 22, 2020 By WashU Olin Business School 2 minute read Home News Hatchery-founded Buoy continues to see strategic growth A startup born in WashU Olin’s Hatchery course has continued to grow into a full product line, with a focus on improving hydration and fostering healthier consumers. Schindler (center) with his cofounders Buoy (formerly&＃160;BetterTomorrow) started based on the concern that Americans tend to be chronically dehydrated. Daniel Schindler, MBA 2019, developed a formula for a flavorless liquid supplement that can be added to any drink to foster hydration and overall health by helping people retain water. Three years after its incorporation, Schindler&＃8217;s company has grown into a full line of hydration products. After completing what the team calls &＃8220;phase zero,&＃8221; Schindler is proud to report a series of updates on the product. Sales Through August 2020, Schindler reports a total of $177,467 in sales for the year&＃8212;with a projection of $300,000 by the end of the year. Our sales so far have come from very minimal marketing and ad spend, so once we begin our growth phase we expect sales to increase exponentially. &＃160; Daniel Schindler Marketing Schindler is proud of his new website, justaddbuoy.com. On the site, consumers can find three products under the Buoy label:&＃160;Buoy,&＃160;Buoy&＃160;+ CBD, and&＃160;Buoy&＃160;+ Immunity, plus &＃8220;a bunch of cool merch.&＃8221; Schindler and his team have also invested in content creation&＃8212;an essential piece of modern marketing. &＃8220;We are about to begin unleashing everything through social media and Google to begin growing our brand awareness,&＃8221; he explained. Strategic growth Schindler reports a series of growth updates as he looks toward the future: Forming the structure for a commission-based sales team Launching an ambassador program, &＃8220;designed to increase brand awareness both across social media and among healthcare professionals.&＃8221; Creating a discounted subscription program for people living with chronic illness. Schindler reflected, &＃8220;We&＃8217;ve gotten a ton of touching feedback from that community. We&＃8217;ll be the first and only company among our competitors to offer this type of program.&＃8221; Growing the team with 9 new employees. Schindler&＃8217;s product exemplifies the entrepreneurial spirit WashU Olin students embrace, whether they&＃8217;re starting their own company or working with larger ones&＃8212;and his mission to promote health for all Americans shows his commitment to being a leader who changes the world, for good. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis