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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Meet Prof. Hannah Perfecto November 21, 2017 By WashU Olin Business School 2 minute read Home News Meet Prof. Hannah Perfecto Hannah Perfecto discovered her passion for psychology and consumer behavior when she was an undergrad at Yale University. &＃8220;It was the time when a lot of these pop psychology books, like Freakonomics or Nudge, that were using data to answer questions about how people are behaving on a large scale, were coming out,&＃8221; says Perfecto. Fortunately, faculty at Yale&＃8217;s School of Management were conducting research on the intersection of consumer psychology and marketing&＃8212;a topic she found fascinating. &＃8220;I worked in that lab for basically my whole time there,&＃8221; says Perfecto. &＃8220;When I realized that I could keep doing that as a graduate student and then subsequently as a professor, I jumped at the opportunity.&＃8221; Her graduate studies would take her to West Coast, where she earned her MS and PhD at the University of California, Berkeley, and to Olin, where she continues to research judgment and decision making. Specifically, Perfecto says she looks at how marketers can make small changes to how a decision is phrased or how outcomes are described. &＃8220;Even with these small changes, we can see sometimes dramatic changes in how people make those decisions or feel about those outcomes,&＃8221; she says. Get to know Hannah Perfecto, assistant professor of marketing, in the video below. Research Interests: Consumer behavior, behavioral decision theory, meta-cognition, field experiments, research replicability and reliability Selected Publications: &＃8220;Rejecting a Bad Option Feels like Choosing a Good One&＃8221;,&＃160;Journal of Personality and Social Psychology, Issue 5, 659-670, with J. Galak, J.P. Simmons, and L.D. Nelson, 2017 View More Publications Awards/Honors: Hillel Einhorn New Investigator Award, Society for Judgment and Decision Making, 2016 AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2016 Diversity Travel Scholarship, Society of Consumer Psychology, 2016 Meet the Professor: Hannah Perfecto, marketing Assistant Marketing Professor Hannah Perfecto did her graduate work at Berkley and is enjoying living in the Midwest for the first time. Play video About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis