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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Nora Williams wins Responsible Research award April 8, 2020 By Jill Young Miller 2 minute read Home News Nora Williams wins Responsible Research award Olin’s Nora Williams, associate professor of marketing, has received the AMA-EBSCO Annual Award for Responsible Research in Marketing. The award honors outstanding research that produces credible and useful knowledge that can be applied to benefit society.&＃160; Williams&＃8217; award, which comes with a $1,200 grant, is for the paper &＃8220;Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation,&＃8221; published in the&＃160;Journal of Marketing Research. &＃8220;The research examined perceptions of behavioral &＃8216;nudges&＃8217; like defaults,&＃8221; Williams said. Many decisions come with one option chosen by default, she explained. Think about how many businesses automatically sign up employees to contribute to a retirement fund (versus having them actively opt in). Or when a website makes you uncheck a box if you don&＃8217;t want to subscribe to emails from that business. People are much more likely to choose the default option rather than move away from it, regardless of which option is the default.&＃160; &＃8220;But there has long been a debate among policymakers about whether the use of defaults should be disclosed, and, if it is, whether they will become less effective at encouraging good choices,&＃8221; Williams said. The research found that even when the intention behind a default is disclosed, the default is still influential. This suggests that policymakers and businesses can be transparent about their use of defaults without making them any less effective. &＃160; Nora Williams &＃8216;Better marketing for a better world&＃8217; The inaugural recipients of the&＃160;AMA-EBSCO Annual Award for Responsible Research in Marketing&＃160;were&＃160;announced&＃160;in February at the American Marketing Association&＃8217;s&＃160;Winter Academic Conference&＃160;in San Diego, California. Williams&＃8217; coauthors were Mary Steffel, of Northeastern University, and Ruth Pogacar, of Cincinnati University. In all, the American Marketing Association recognized 14 research groups for outstanding contributions to the discipline and field of marketing.&＃160;Their work exemplifies the&＃160;Seven Principles of Responsible Research,&＃160;which supports the general notion of &＃8220;better marketing for a better world.&＃8221; About the Author Jill Young Miller As research translator for WashU Olin Business School, my job is to highlight professors’ research by “translating” their work into stories. Before coming to Olin, I was a communications specialist at WashU’s Brown School. My background is mostly in newspapers including as a journalist for Missouri Lawyers Media, the Atlanta Journal-Constitution, The Washington Post and the Sun-Sentinel in South Florida. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis