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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Super Bowl’s economic impact hard to score January 10, 2017 By WashU Olin Business School 1 minute read Home News Super Bowl’s economic impact hard to score Before Super Bowl LI kicks off in Houston, analysis of the game’s economic impact on the city is already underway. Olin’s director of the Business of Sports program, Patrick Rishe, weighs in on the financial forecasts and concludes it’s best to wait until the game is over to measure revenue reaped by the local community. Here’s an excerpt from report in the Houston Chronicle: Last year, right before Super Bowl L (that’s 50 for non-Latin speakers) in the San Francisco Bay area, Rockport guesstimated — without doing a full analysis — that the event would bring in $350 million for local communities. The official post-game analysis, done by a firm called Sportsimpacts, found the actual amount was closer to $240 million. That study also incorporated both indirect and induced spending, and accounted for out-of-town spending and displaced tourism. But author Patrick Rishe — the director of the sports business program at Washington University in St. Louis — cautions against trying to draw parallels between different reports, since every firm has its own assumptions and methodologies and set of expectations from the host committee. “Comparing economic impact studies across Super Bowls is risky business,” Rishe says, “and ultimately, a futile one.” About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday–Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected]   Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis

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