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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni CEL Summer Projects: Jay Li, Regatta Craft Mixers November 12, 2020 By WashU Olin Business School 2 minute read Home News CEL Summer Projects: Jay Li, Regatta Craft Mixers When the COVID-19 pandemic and resulting economic downturn caused internship cancellations, WashU Olin and the Center for Experiential Learning stepped up to provide summer learning opportunities for students while supporting businesses, nonprofits and startups. We’ll be sharing their stories on the Olin Blog. Here, we hear from Jay Li, BSBA &＃8217;16, director of marketing at Regatta Craft Mixers. Given the pandemic, what compelled your company to get involved with this program? Honestly, we had to scrap existing plans to bring on summer interns due to the pandemic. When I received the email from Dean Taylor about the program, we rushed to pitch a strategic project we&＃8217;ve been struggling with.&＃160; What is your project about? Our students worked on using insights from consumer research to inform a selling strategy for the grocery channel.&＃160; What was it like working with WashU Olin students? The additional bandwidth and their fresh perspective was great. It was a pleasure working with our team, and they definitely challenged some assumptions we&＃8217;ve held for a while. We were really impressed with the depth of thought and analysis we&＃8217;ve seen from them.&＃160; When you&＃8217;re so focused on fighting daily fires, other things&＃8212;like figuring out exactly who our consumers are&＃8212;have to wait. The students have really helped us work on some badly-needed projects.&＃160; Jay Li Plus, the students&＃8217; fresh perspective has been great&＃8212;they helped us find ways we were looking at the wrong hypotheses. What advice would you give students on the cusp of graduating at this time in history? I would encourage them to try and find silver linings. Although COVID-19 has disrupted our lives, there&＃8217;s a lot of opportunity for innovation and disruption as our behaviors change.&＃160; CEL Summer Projects Jay Li, BSBA ’16, is the director of marketing at Regatta Craft Mixers. Play video About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis