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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Olin alum honored with broadcasting ‘all star’ award June 17, 2019 By WashU Olin Business School 2 minute read Home News Olin alum honored with broadcasting ‘all star’ award Ari Lewine, BSBA ’09, co-founder and chief strategy officer of TripleLift, was recognized for his innovative contributions to the advertising industry with over-the-top (OTT) marketing. Lewine was named a&＃160;Broadcasting & Cable 2019 Digital All-Star&＃160;for his work at TripleLift. The 12 All-Star executives have not only made a great impact over the past year, but also blaze a trail for the future. During Advertising Week in September, Lewine was featured in the&＃160;Native Disrupter series. He spoke about how brand integration, specifically with over-the-top marketing, can combat ad-free experiences within on-demand subscription services such as Netflix. &＃8220;People are used to an ad-free experience, but the cost to produce content keeps going up, so the big challenge is to create program and brand integration, to get the brand message into content,&＃8221; Lewine said in&＃160;an interview with B&C. &＃8220;We want to use new technology to create ads relevant to viewers.&＃8221; TripleLift uses over-the-top market tactics to bring new ways of advertising onto screen. &＃8220;Overlay&＃8221; ad techniques place relevant ads in the corner of the screen during programming, while &＃8220;brand insertion&＃8221; techniques insert ads onto blank space, like a billboard, during programming. Lewine sees the future of the advertising industry focusing on the needs of individual consumers. &＃8220;We&＃8217;ve gotten really good at understanding who our customer is, how we can reach them, and how we can see whether ads are working,&＃8221; said Lewine in&＃160;an interview during Advertising Week.&＃160;&＃8220; &＃160; Now the question is, now that we&＃8217;ve found that person, what are we actually delivering? What is the message? What does the message look like?&＃160;&＃160; About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis