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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Applying creative interests to business and the classroom: the economics of entertainment May 29, 2019 By WashU Olin Business School 1 minute read Home News Applying creative interests to business and the classroom: the economics of entertainment Glenn MacDonald started in the entertainment industry at age 4 and has been involved as a business professional and performing musician ever since. Today, he runs a course on the business of entertainment at WashU Olin Business School&＃8212;a course that is at the core of a minor that is available to undergraduates. I&＃8217;m very passionate about the both the business and creative side of entertainment. &＃160; John MacDonald MacDonald and two of his students discuss the content of the course and what they&＃8217;ve gotten from it&＃160;in this brief video. Students design marketing campaigns for artists, learn how to pitch movies and participate in a variety of other experiential exercises&＃8212;while learning the nuts and bolts of accounting and contracts in the field. &＃8220;It&＃8217;s nice to be able to do things that are fun and that you&＃8217;re interested in and that you&＃8217;re still getting a grade and learning from,&＃8221; said Rob Hall, AS 2019. The Economics of Entertainment Olin professor Glenn MacDonald teaches students about the business of music and movies in his Economics of Entertainment course. Play video About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis