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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni CEL practicum leads to sweet success for local baker February 19, 2024 By Suzanne Koziatek 2 minute read Home News CEL practicum leads to sweet success for local baker When Evann De-Bose took up creating tasty vegan COOKIEs as a pandemic hobby, it soon expanded into a full-blown business—selling not just vegan treats but allergen-friendly COOKIEs of all kinds. The enthusiastic response to her business, The Sweet Evannlution, has been gratifying, but De-Bose knew there were areas of her business where she could use some help. WashU Olin&＃8217;s Center for Experiential Learning connected De-Bose with a team of students who jumped at the challenge. Team Lead Danni Cornick, a sophomore BSBA student, said the team worked with De-Bose to address The Sweet Evannlution&＃8217;s struggle to maintain consistent revenue. Cornick &＃8220;Through weekly meetings and constant communication with our client, we were able to identify underlying problems and deduce two solutions to her problems: a strong rebranding campaign and improvement of internal business practices,&＃8221; Cornick said. Based on their analysis, they created a plan to help De-Bose in both those areas. &＃160; From De-Bose&＃8217;s perspective, the most important assist from her CEL team was helping her keep track of the changing cost of her ingredients and how it affected the profitability of her various products. De-Bose &＃8220;I was doing it by hand, and I was trying to figure out a better way to keep up with it,&＃8221; she said. &＃8220;They created an Excel sheet with the formulas all set up. They helped me figure out which COOKIEs are the most lucrative, how much things cost and whether I should increase my prices.&＃8221;&＃8194;&＃8194; Another important recommendation: Changing the name of her business to CopyCat COOKIE Co. &＃8220;I have a fantastic product and great customer service, but the name is hard for people to say.&＃8221; She'll be rolling out that new name soon. De-Bose said her experience with the CEL team was &＃8220;fabulous.&＃8221; &＃8220;I wasn&＃8217;t expecting how much they did for me, and how well they did everything,&＃8221; she said. &＃8220;They were really very dedicated and serious about it.&＃8221; Cornick said the consulting program offered a mutually beneficial partnership between the student team and their client. I looked forward to this class each week because I knew that what I was doing had a real impact on my client&＃8217;s life. In the weeks following our final presentation, Evann has begun implementing our recommendations. It is an incredible, unique and exciting feeling to see your ideas come to fruition in the business world. &＃160; &＃8212;Danni Cornick &＃160; About the Author Suzanne Koziatek As communications and content writer for WashU Olin Business School, my job is to seek out the people and programs making an impact on the Olin community and the world. Before coming to Olin, I worked in corporate communications, healthcare education and as a journalist at newspapers in Georgia, South Carolina and Michigan. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis