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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni How to succeed in business on Broadway February 16, 2017 By WashU Olin Business School 1 minute read Home News How to succeed in business on Broadway This is a business of passion. I&＃8217;ve handled so many shows that in my heart I&＃8217;ve loved but that have been dismissed by critics. It&＃8217;s not an easy business. There&＃8217;s only one constant, and that&＃8217;s change. &＃8212;Keith Sherman, BSBA &＃8217;77 From the original production of 42nd Street to the recent Tony winner Fun Home, Olin alumni have been making the lights on Broadway shine brighter for many years. Washington Magazine profiles Terry Schnuck, MBA&＃8217;60, Keith Sherman, BSBA &＃8217;77, and other WashU alumni who have been drawn to a life in the theatre, on and off stage. Writer Jeanette Cooperman traces Schnuck&＃8217;s career switch from lawyer for his family&＃8217;s grocery business to successful New York producer with award-winning hits such as Spring Awakening, Carole King: The Musical and Fun Home. Sherman wanted to be an actor, but realized his business background and talent as a publicist was the ticket to a front row seat on Broadway. &＃8220;Sherman has represented more than 300 &＃173;Broadway, &＃173;Off-Broadway and touring productions,&＃8221; and he&＃8217;s done PR for the Tonys and the Royal Shakespeare Company, to name a few, according to the article. &＃8220;This is a business of passion,&＃8221; Sherman says. &＃8220;I&＃8217;ve handled so many shows that in my heart I&＃8217;ve loved but that have been dismissed by critics. It&＃8217;s not an easy business. There&＃8217;s only one constant, and that&＃8217;s change.&＃8221; Link to the complete story. About the Author WashU Olin Business School Firmly established at the Gateway to the West, Olin Business School at Washington University in St. Louis stands as the gateway to something far grander in scale. The education we deliver prepares our students to thoughtfully make difficult decisions—the kind that can change the world. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis