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Skip to content Skip to search Skip to footer WashU Social Hub Open Menu Back Close Menu Search for: Search Close Search Guidelines and best practicesGuidelines and best practices Social media policy Facebook best practices Instagram best practices Twitter best practices TikTok, Giphy and Snapchat Tools and tipsTools and tips Measuring success Social strategy questionnaire Tool suggestions Writing for social Blog Directory Downloads Connect with us Open Search Guidelines and best practices Social media can be a great way to tell your story and engage with your audience. While many departments and schools have individualized social accounts, those considering social media should first analyze necessity, resources, and overall communication goals prior to jumping in. The next steps include developing a strategy, content plan, and a strong understanding of the time commitment needed to manage and maintain a social media presence.  University social media policy The university social media policy serves as a guideline and starting point for those initiating a social media feed that involves the university, its schools, departments, programs, groups, organizations and individuals. The policy is also a reference for those managing existing feeds, so that the university’s efforts in social media communications are as consistent as possible. Read social media policy Platform best practices Each social media platform has a purpose and personality that requires communicators to think thoughtfully about how to engage with their audience. While Facebook continues to be the largest social network, how brands engage and grow audiences on it has changed significantly over the years. More on Facebook Instagram continues to be on the rise. With an amazing and fun suite of tools, Instagram has become a great space for storytelling and connecting with your audience. More on Instagram The social media landscape continues to evolve. Stay current with new platforms and ways to engage with your audiences. Notes on TikTok, GIPHY and SnapChat Twitter continues to be the leading platform for breaking news and timely information. For insight into the latest trending topics, you’ll find it on Twitter. More on Twitter Guidelines and best practices Social media policy Facebook best practices Instagram best practices Twitter best practices TikTok, Giphy and Snapchat ©2024 Washington University in St. Louis