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Skip to content Skip to search Skip to footer WashU Social Hub Open Menu Back Close Menu Search for: Search Close Search Guidelines and best practicesGuidelines and best practices Social media policy Facebook best practices Instagram best practices Twitter best practices TikTok, Giphy and Snapchat Tools and tipsTools and tips Measuring success Social strategy questionnaire Tool suggestions Writing for social Blog Directory Downloads Connect with us Open Search Writing for social The following best practices are based on the strategy and tone of WashU’s central accounts. The overall aim being to build community, drive engagement and promote thought leadership.  Writing for Twitter Colon Method Engaging a catchy lede: Moral of story. Think about faint cultural references. Examples: Adding flavor, boosting community: Schnuck pavilion&＃8230;.Ideas take flight: Architecture students gear up to complete suspended aerial design commissioned by the #STL airport.Bridging innovation to collaboration: then info Batter Up! : The No. 1-ranked @washubaseball team is World Series bound for the first time in program history. ❤️⚾💚 https://t.co/whIqlwblQD pic.twitter.com/xLBEtkKkh5— Washington University in St. Louis (@WUSTL) June 2, 2021  Question Method Thought-provoking, attention-grabbing Examples: Counterattacks, evasive maneuvers? @WUSTLmed made a discovery that can aid in the war against antibiotic resistance.How do you lead the next generation of entrepreneurs? Did you know that the first organized Pride event in St. Louis took place on the campus of WashU? 🏳️‍🌈 Join us on June 16 to learn more about this and LGBTQIA+ history on campus. The virtual event is free and open to all, registration is required. https://t.co/kIfqN6t7oP— Washington University in St. Louis (@WUSTL) June 11, 2021 Quote method PersonableFocus on the what and the why of the storyResearch- how is it helpful or how does it drive change?Think about IMPACTMake information highly validating and valuable to the reader “I just want to finish what I started.”When Henlay Foster first enrolled at WashU, Olin Library didn’t exist and the campus had, at long last, racially integrated. Today, 67 years later, Foster of #WashU21 will graduate at the age of 84. ❤️🎓💚https://t.co/LHgpfKZdZU— Washington University in St. Louis (@WUSTL) May 21, 2021  Emoji method Eye-catchingUse emojis as bullet points to outline important details of the article 😷 Learn to exercise control over your breathing😷 Find the right mask for youAnxiety over wearing a mask is a normal physiologic reaction, Dr. Jessica Gold of @WUSTLmed offers these tips + more to help overcome it. https://t.co/SridxF6wZ4— Washington University in St. Louis (@WUSTL) July 7, 2020 Pro tip: For all platforms your writing style and content should meet your communication goals and niche within the WashU brand. Writing for Facebook Our audience on Facebook is primarily alums, parents and prospective families. Content that commands the greatest response on Facebook is personable and makes an emotional connection. What life-changing research is happening? How are students making an impact beyond campus and in the community? What strides is the university taking to build a better world?  Pride examples Alum and new director of the CDC Dr. Rochelle Walensky WashU accepts exceptional students after an exceptional admissions cycle Research example COVID-19 vaccine generates immune structures critical for lasting immunity Writing for Instagram Our audience on Instagram is primarily students, prospective students and young alums. Prospective students want insight into our campus culture and our current students make up said culture. Therefore, our Instagram presence is grounded in community and authenticity. Since our IG audience is younger we also have more flexibility to show more personality and tap into trends, with a tactical and clever approach. Here are some caption ideas for standout IG posts Clever cultural references and quotes Song lyrics Call-to-action (ex: A trivia question) Pro tip: Our team shortens all urls to Bitly links for uniformity, aesthetic and to inform data driven decisions. Be aware that linking is not truly an option on instagram, unless you are an account with 10,000+ followers which would allow you to add links to your story.  Tools and tips Measuring success Social strategy questionnaire Writing for social Tool suggestions ©2024 Washington University in St. Louis