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External Partners Alumni Search Submit Return to home Search Search About About Olin Home Why Olin Equity, Diversity & Inclusion Leadership & Strategy News & Media Events Contact Us Programs Programs Home Explore Our Programs BS in Business Administration MBAs Specialized Master's Doctoral Executive Education Dual Degrees Faculty & Research Faculty & Research Home Faculty Directory Research Research Centers Olin Brookings Commission Olin Award Student Resources Student Resources Home Career Services Center for Experiential Learning Entrepreneurship Academic Calendars Student Organizations For Current Students For Military Veterans Admissions Admissions Home Scholarships & Aid Attend Program Events Visit Olin Ask a Student Student Profiles Request Information Refer a Candidate External Partners Alumni Cash Nickerson: His values-based, data-driven decision March 15, 2019 By Kurt Greenbaum 1 minute read Home News Cash Nickerson: His values-based, data-driven decision The 2018 Olin Business magazine shared a series of vignettes featuring alumni faced with a business decision requiring them to weigh data with their values. We featured these stories to support Olin’s strategic pillar focused on equipping leaders to confront challenge and create change, for good. This is one of those vignettes. Data and values are important in making big decisions, but as Cash Nickerson,&＃160;JD 1985, MBA 1993, points out, there are really very few momentous decisions. &＃8220;We make hundreds of decisions in a day,&＃8221; said Nickerson, an author and president/principal at PDS Tech Inc., one of the largest engineering and IT staffing firms in the United States. &＃8220;Many are trivial. But many of the trivial decisions come back to you in one form or another.&＃8221; Nickerson thinks in terms of a &＃8220;structure of thought,&＃8221; a muscle he&＃8217;s developed so those everyday decisions are still based on data and values. &＃8220;What fascinates me more than how someone makes the big decisions is the algorithm an executive uses for making the everyday decisions,&＃8221; he said. For him, that algorithm focuses on people. &＃8220;I like to think of myself as very numbers driven as well as values driven,&＃8221; Nickerson said. &＃8220;My philosophy is that I wake up every morning and remind myself of the uniqueness of humans. To me, it&＃8217;s a value to treat each person as an individual.&＃8221; About the Author Kurt Greenbaum As communications director for WashU Olin Business School, my job is to find and share great stories about our students, faculty, staff, and alumni. I've worked for the Consortium for Graduate Study in Management as communications director and as a journalist for the St. Louis Post-Dispatch, Sun-Sentinel in South Florida and the Chicago Tribune. Contact Us For assistance in finding faculty experts, please contact Washington University Public Affairs. Monday&＃8211;Friday, 8:30 to 5 p.m. Sara Savat, Senior News Director, Business and Social [email protected] &＃160; Kurt Greenbaum,Communications [email protected] Twitter: WUSTLnews Share article Apply Now Visit Us Request Info One Brookings Drive, St. Louis, MO 63130-4899 [email protected] 314-935-7301 News & Media Events Faculty Directory WashU Center for Career Engagement Washington University home Olin Links Sitemap Privacy Policies Title IX Accessibility ©2024 Washington University in St. Louis